The British Museum

Journey through Japan

The British Museum

We were proud to be involved in a graphic design solution for the Japanese Galleries, which exhibits one of the largest collections outside of Japan. Under the direction of the British Museum, mash-design worked alongside Studio A, to create a visual solution, inspired by the simplistic nature of Japanese culture.

Services
Typography
Illustration
Infographic
Label design
Information panel design
Production management
Installation supervision
The British Museum

The idea behind the timeline
For this showcase, we chose to incorporate a sense of Japanese culture across our graphic design. As demonstrated in our illustrative timeline of Japan, which was inspired by the natural beauty of Japanese reeds.

The British Museum

A design language inspired by reeds
Whilst exploring Japanese culture we landed on a design style that we think was in natural balance with the Japanese environment.

The British Museum

Gateway object labels
Our unique labelling strategy provides not only information on the object but historical reference too.

The British Museum

Clear translation
Alignment of typography was essential to this project because both English and Japanese fonts had to be considered. A neutral backdrop allowed effortless reading for all our guests.

The British Museum

At mash-design we focus on finding the perfect design solution. That’s why we created many prototypes before reaching the final label design. We then applied a special paint finish that absorbed showcase lighting and guaranteed legibility.

Explore more work

The Fitzwilliam Museum

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The Fitzwilliam Museum

The British Museum

Chinese ceramics – Sir Percival David Collection

The British Museum