The British Museum holds the world’s largest collection of fine Chinese Ceramics. The Sir Percival David Collection brings together an elegant and colourful assortment of artifacts. Together, with architectural workshop Studio A Associates, we brought the gallery and the ceramics to life.
| Services |
|---|
| Typography |
| Illustration |
| Infographic |
| Label design |
| Information panel design |
| Large label guides |
| Production management |
| Installation supervision |
Key to the success
Our aim from the start was to create information panels and labels that worked in harmony with the showcase interior. Our graphic design approach was elegant throughout, with typography and a clear grid layout that successfully portrayed the ceramics in a professional light.
Technological innovations
We created an innovative way to label the ceramics. By incorporating touch screen technology we made it possible to find any useful information on a piece with the click of a button.
Seamless integration of design
Our labelling strategy was similar to our design approach. We worked closely with the showcase manufacturer to develop the polished finish we had envisioned – integrating silkscreen typography in the shelving.
"Effective collaboration with art historians and IT specialists, mash-design has produced clear and appropriately simple graphics; both to display alongside the fine ceramics; and to form the template for the Museum’s first electronic database of objects to be used in a public gallery."
Geoffrey Pickup
Principal Designer, The British Museum
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