The extraordinary watercolours of John White gave the Elizabethan world its first glimpse of America, ultimately shaping its view of the New World. The British Museum approached us to collaborate with Studio A Associates, an award-winning architectural practice, to create a blockbuster exhibition.
| Services |
|---|
| Art direction |
| Typography |
| Illustration |
| Cartography |
| Information panel design |
| Production management |
| Installation supervision |
Creative use of cartography
Inspired by John Whites detailed maps and intricate illustrations of wildlife and native Americans, we got creative and developed a period yet contemporary design language for information panels with beautiful nautical imagery.
A truly immersive experience
Mash-design believes that art is in the details. We printed information panels on canvas inspired by sails of a ship and carefully selected mood lighting for the central space. Both because we make decisions from experience and we know that quality matters.
An eye for design
Our visitors were encouraged to take an engaging journey into the story of John White’s Voyage to America. As they venture through the exhibition we strived to replicate an out at sea experience.
"The BM is controlling the flow into this beautifully displayed exhibition, so you can always get close to the detailed works. Eight Native American chiefs came over from Virginia to see their ancestors. They loved it."
Caroline Boucher
The Observer - March 2007
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