Mash-design were part of an original exhibition dedicated to iconic talent Amy Winehouse, which took place at The Jewish Museum, London. We were the team behind the exhibition graphics and publicity campaign for the intimate display that took a closer look into the life of the extraordinarily talented singer.
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| Research & insights |
| Art direction |
| Identity design |
| Typography |
| Illustration |
| Information panel design |
| Production management |
| Installation supervision |
Amy’s words
The exhibition was co-curated by her brother Alex and sister-in-law Riva and featured all sorts of personal belongings, family photos, and even extracts of her writing which is where we found the inspiration for our design approach.
Seamless integrations of design and theatre
Mash-design successfully captured her style and attitude through graphics and imagery. We were able to pull selections of personal items together to create rooms of Amy’s life. As well as that, the exhibition display featured a bold selection of colours which reflected her cheeky wit and distinct personality.
Recording memories
We developed an Interactive wall at the end of the exhibition to record visitors’ memories of Amy Winehouse. She is still remembered and missed today from her tragic death at a young age and this design element was a main talking point of the exhibition’s success.
The success of this exhibition came down to the design strategy established early on. We picked out and emphasised parts of the exhibition which we considered to be the most intimate, such as the essay she wrote to join the Sylvia Young Theatre School in London 1997.
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