Award-winning exhibition design group, Ivor Heal, approached Mash-design for help in a pursuit to create the largest Tiffany & Co exhibition to date. They needed elegant yet thematic graphics to accentuate the lavish Tiffany collections.
| Services |
|---|
| Art direction |
| Typography |
| Illustration |
| Information panel design |
| Production management |
| Installation supervision |
Origins of the idea
Inspired by New York, the birthplace of Tiffany & Co, we created an exhibition that mirrors the magical city that never sleeps. We felt there was nothing more impactful than having Tiffany's most iconic faces governing the walls of the exhibition. We paid additional attention to treatment of light and shade to draw on the mystery behind an elegant woman and her jewellery.
Sources of inspiration
Well renowned designer Frank Gehry, inspired the graphics for his own portfolio of work.
We developed a typography that combined his unique pencil strokes and generally loose approach to build the perfect brand identity.
Having lived in New York and immersing myself in the lifestyle of a New Yorker, my outlook on the Tiffany & Co project was subconsciously inspired by my time walking the streets of New York and architectural wonder.
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