Well-renowned as the fastest ship of her time, The Cutty Sark, continues to be a prize attraction amongst tourists. With an ever-increasing number of visitors, its existing audio guide trail failed to effectively navigate visitors through the ship. We were approached by the National Maritime Museum to develop a new icon and design strategy that reinvents the visitor’s journey.
|Museum & gallery plans|
|Audio guide strategy|
A clear design strategy
Our number one priority was establishing a clear navigation strategy. We worked closely with the museum to establish solutions to problems their current system struggled to overcome.
Engaging visitors through design
The greatest challenge was tackling the quirky nature of the trail as parts of the exhibition were situated above and below the deck. Without a clear signage strategy in place, some areas weren’t easy to identify.
Vibrant colours to capture attention
A vibrant colour palette was necessary to capture visitor's attention in a unique setting. The ship's architecture created difficulties as to where best to place its symbols.
Having visited the Cutty Sark and researching the visitor journey in detail helped create a design solution that not only blends into the ship's surroundings but also heightens the visitor experience.
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