The winner of the prize of designing Zayed National Museum was internationally acclaimed architecture practise Foster and Partners. Mash-design was approached to create the booklet for the exhibition unveiling Foster and Partners as the architects for this exciting project.
| Services |
|---|
| Art direction |
| Typography |
| Illustration |
| Book design |
| Literature design |
Fluidity by hand
We applied illustration from the winning design to all print material, enticing visitors to learn more about the structure.
Diversity in design
Catering for the diverse audience, we implemented a duel read solution to the booklet, enabling visitors to learn more either in English or Arabic. Due to Arabic being written from the left we came up with a design that enabled a user to flip the booklet, demonstrating the collaborative nature of the two cultures.
Extensive research into Arabic typography was vital to delivering a successful booklet that engages both western and middle eastern audiences.
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