The Wiener Holocaust Library

Creating a campaign to help raise money

The Wiener Holocaust Library

To help generate money for the Wiener Holocaust Library we got stuck into creating a publicitycampaign for the world’s largest collection of art from the Holocaust and Nazi era.

Services
Art direction
Typography
Illustration
Literature design
Design strategy
The Wiener Holocaust Library

Developing campaign ideas
Our focus on this particular project was to first and foremost raise money, but also demonstrate to donors the impact of their donations within the library.

The Wiener Holocaust Library

Powerful copywriting
A powerful strap line was generated providing a compassionate yet empowering statement.

The Wiener Holocaust Library

We created handwritten typography to make the campaign personable.

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