The Jewish Museum held an exhibition celebrating the life of Amy Winehouse, a household name around the world. Mash-design was proud to be asked to create an effective publicity campaign for this informative and blockbuster exhibition.
| Services |
|---|
| Art direction |
| Typography |
| Direct mail campaigns |
| Literature design |
| Poster design |
Private view invitations
To complement the intimate nature of the exhibition, we put in place a simple design palette which would set the tone for the graphical design language throughout.
Colour 'pop'
After careful thoughts and brainstorming it was decided that colour and content would be the best way to create a buzz about the exhibition through posters.
The publicity campaign achieved great success which stemmed from the graphic element of each poster, giving visitors a flashback to Amy’s incredible work as a musician and songwriter.
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