The Collectives are a collaboration of bespoke interior specialists. They approached mash-design to develop a brand for their company. Together we have big ambitions to build a brand identity that reflects The Collectives main philosophy; Turning ideas into thought provoking Interiors.
|Research & insights|
|Brand naming / tagline|
A considered brand experience
Our method was to create a brand which fully reflected this business and their own approach to design. For that reason, we crafted an identity we believed to be an eclectic mix of elegance and authenticity. This design strategy was applied to their online presence, marketing material and business cards.
Together we brainstormed ways we could use graphic design to leave a lasting impression on a customer. We wanted to generate a talking point amongst guests and clients to help The Collectives stand out from the crowd. That is what led to the creative front page of their book, as well as personalised gift tags. We also landed on a traditional book typeface for a company which believes great interior design tells a personal story.
"An absolute pleasure working with mash-design; Excellent service, very friendly communication and great results! The identity mash-design created captured my ideas perfectly. They kept me well informed on design stages, timings and costs. Couldn’t have asked for anything more!"
The Collectives Design Director
Explore more work