For many, maths is a headache. Give them any problem; the task feels too big. Maths on Toast is a leading charity reinventing the image of Maths and pushing positive associations. Mash-design were tasked with renewing their brand identity to truly embody their quirky personality and innovative learning philosophy.
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| Research & insights |
| Brand positioning |
| Design strategy |
| Brand design |
| Brand development |
Birth of the idea
To bring to life Maths on Toast's playful concepts, mash-design wanted to put fun at the heart of their brand identity, making it easy to picture maths with a smile, quite literally.
A successful design strategy
Together with mash-design, maths on toast created a strategy that engages everyone, inspiring adults as well as children to begin their creative journey to mastering maths.
A refreshed brand experience
Such an animated charity needs a memorable design. That's why mash-design created a bold and minimalistic logo to go with their bold attitude towards changing the profile of maths.
"We are thrilled with the identity mash-design created for Maths on Toast, it successfully combines fun and friendliness with a sleek and innovative design, perfectly reflecting our brand values. We believe that it has contributed to our success as small charity by being so memorable: our logo actually makes people smile".
Sophie Smith
Maths on Toast, Trustee
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